I’m Anika Christ. My background as a registered dietitian and personal trainer. At Lifetime I run our digital programming and events. My job is really to create programming around weight loss and transformation so that includes our 60 day challenge as well as some online programs that engage our members into Lifetime’s philosophy around nutrition, metabolism and moving their body. So what we’re always looking at is we have a million plus members and a really small segment of them actually hire a one-on-one trainer. And I always think, especially with training in general, it’s a higher price point so it’s not for everybody. So what the 60 day challenge is a way to get other members involved with our trainers. For us it gets us an extra audience once they sit down with our trainers, it kind of builds up trust in our process and a lot of times they end up becoming clients for us anyway. Earliest that I remember InBody, I think was 2011. The 60 day challenge we had done before then we actually had the clubs go buy scales so you can imagine the inconsistency across all of our clubs so we said we wanted to streamline this process have more consistency the clubs were all gonna have the same equipment and I just member the weigh-in process was so much more seamless and it was consistent, it gave us an avenue to get away from weight alone which we knew we had to do and historically prior to that the only scales we had at Lifetime would only measure weight. So it gave us that conversation that we could start having with members. that employed more of our philosophy and brand in there. We’re not a weight loss company, we’re a healthy way of life company. When they first came in, basically took the best people that were best at using calipers. We were most excited because it actually was very close to like the best pinches where the portable scales, they have tons of variability and it’s like you could step on it three or four times and have completely different measurements where the InBody we would do three measurements and they’re very very very close if not exact each of those times. It over won as far as accuracy and just I would say consistency. That was big for us so our 60 day challenge so now that we do it once a quarter it will net anywhere between eighty and a hundred thousand people. What’s cool is it includes the sit-down consultation with the trainer they get a weigh-in, that information allows them to actually create a better goal for the person. Specific to the InBody, I would say body fat is number one. I think it’s the language of a trainer and I think that’s what you guy did the best with. I was a trainer, I know trainers they’ve never been excited about pounds lost they’re more about changing how people look and getting them excited about weightlifting and adding muscle so I’d say in general that specifically is number one and I think that’s why our transformation lane of the 60 is so much more popular it’s eighty percent of participants pick it. We actually have this portal that collects the data so we have data for the last 17 challenges. For us we use it to substantiate our claims so when talking about the 60 day challenge the average person, if they just weigh in and weigh out the average person loses 8 to 10 pounds or 4 percent body fat. That’s an awesome stat to have. We wouldn’t have that data if we didn’t have that because we don’t we don’t have the system to actually employ it and have consistency across all clubs. Our legal team would say it’s the one thing that we have substantiation because we’re collecting it, it’s the same scale at all clubs they’re all in the same period of time but for us we like to market that because it’s a big deal and most things you can’t you don’t have that substantiation.